For decades organisations have been focussed on how to win the “War for talent”. This concept of attracting and retaining the best people for your organisation to beat the competition has been studied and written about extensively. Billions of dollars are invested by the largest organisations in the world every year to ensure they win this so-called “war”. Reason being, it’s hard to find talented people, and even harder to keep them. Before you tune-out and move onto the next story in your newsfeed let me hold your attention for a moment longer. If you want to win, stop focussing on trying to “win” new talent and start focussing on how you harness the attention of the talent you already have. A room full of highly talented people that are constantly distracted is far less productive than a room full of average people who are highly focussed.