In every moment, you experience something which you can reflect upon. In that same moment, another person experiences you at that moment which they can reflect upon. Imagine that it’s as if we are all walking around like shards from a broken mirror, each reflecting our experience into another person’s reflection, we confirm our own beliefs through our behaviours and our relationships. Our bonds with others are solidified when they reinforce our behaviour and therefore demonstrate that they too share our beliefs. I’ll step out of metaphor for a moment just in case I lost you. Simply put, as individuals that turn up to work every day, what we believe shapes what we do and what we do shapes who we develop relationships with. Our relationships then reinforce our beliefs and so the cycle continues. These three elements are what forms culture or what I also call ‘the brand’. The culture or brand of your organisation is an expression of the shared beliefs, behaviours and bonds that exists within the organisation and externally with your suppliers, customers and marketplace. There is one overarching element that has a governing role when it comes to influencing culture. That is the environment or background that your organisation is nested in.